What’s on the landing page? First and foremost it is a good marketing tool if done accurately. But what is the structure of any landing page and how do you apply it in the advertising process? very well
Purpose of Landing Page
The basic intent behind a landing page in web marketing is to motivate, inform, for you to persuade and sell the merchandise or service to the visitor which landed on your well-designed site. That sounds pretty good.
To start with constructing your landing page, it is advisable to consider page structure, your own personal words, and your keywords from the total mix. If you do the idea right you will get sales, or maybe convince someone to fill out a questionnaire or survey, etc. I know you get my meaning.
Composition of a Landing Page
When a visitor keys to press on your landing page, he/she needs to see the following structure.
Headline
The headline should do a few important things:
· Grabs the interest of the visitor
· says the purpose of the page
· Compliments and coincide together with your banner or ad
You might have only one moment to grab the interest of the visitor, thus, the actual heading should entice the various readers to continue on to the next sentences or subheading. So decide on your words, font fashion (Arial, and Verdana are good choices), and font size to your advantage.
Bear in mind, that if the headline does not supplement or coincide with your championship or ad, they, your own personal target market, are gone.
Body Structure
Our bodies should consist of the following:
1) Paragraphs — Paragraphs need to be short with the white place. Why? Most people will hit a niche site, but not read it sentence after sentence. Then what do they do? That they scan the page. This often brings me to the next significant part of a land page–sentences.
2) Sentences – Initial, sentences should be short, quick, to the point, and without twenty-dollar words. You will need to assume scanners are in a rush; they want the information as rapid as you can give it to them without putting them to sleep, along with without having to pull out a book.
Second, the first sentence of the paragraph should contain the synopsis of the paragraph. “A Phone To Action”(Buy Now! Try out Now! ) should seem throughout the body of your replicate, as well as, at the top and base of your page.
Bold subheadings – Bold subheadings must identify the topic of the section or paragraphs that relax under the subheading. This will allow the particular skimmer to read or miss the paragraph – trying to find the information they are most considering.
3) Bulleted Information: Bulleted information is a lifesaver. Bullets help to condense replicate into short, thorough, readable, sentences without being boring. Use them.
According to Eyetrack 3 Research, a smaller typeface promotes more focused reading, while a more substantial type encourages scanning. Bring back a little tidbit of information, you might experiment with font size systems of your copy.
As you can see from the structure of the body, I’m looking for a tight-written page having well-defined bold subheadings in addition to bulleted information – to relieve the scanner/reader through the copy minus him/her click away.
Things To Consider
· Place the most important information on the fold.
· Avoid unproductive material in the sidebars. If your information in the sidebars distracts the visitor – the focus is definitely lost and that could necessarily mean a lost sale.
· Add pictures or a type if relevant, but be aware of the size.
Keywords and also SEO
As with every other website on your site, keywords are very important. Your landing page content has to be keyword rich, but not keyword filled, for the search engines and your targeted prospects to find you.
Once the article is completed, then you must make sure that you optimize your internet site for the search engines. Images really should have alt tag information. Try to describe your photos with specific descriptions. Illustration: If you have a picture of a Schnauzer, put ‘alt=Schnauzer’, not ‘alt=” dog”‘–Go for the specific description certainly not the generic. Why? If you choose a search, would you look for a puppy or Schnauzer? In most cases, Rankings bet on the Schnauzer.
ADVERTISEMENT, SEO and Keywords
When you are writing your landing page for just a Google Ad (PPC advertising), again, make sure that your website is relevant to your keywords in order to the text of your ads. You will discover two reasons to heed these hints: 1) Your traffic will probably click away and go to a different place to find the information they are researching; 2) Google will punish, and reprimand you.
You should also optimize your personal landing page for any searches persons will conduct through yahoo and google. Yet, another avenue to be able to quality traffic. However, should you use several landing web pages for the same product, with simply slight wording variations, it will be wise to index only the typical landing page and have your tools meta tag include a “NOFOLLOW” so they won’t be indexed: this will prevent the search engines coming from incurring duplicate copy fees and penalties.
Google AdWords New Algorithm regarding Landing Pages
Google today assigns quality scores to be able to land pages, to determine the placement, pricing, and other factors. A current change in Google’s algorithm regarding landing pages affected several established websites. This adjustment caused hardships for some, individuals it closed their small businesses.
Thus, if you do not want to be reprimanded with higher bid selling prices for your keywords, or a transfer in page positioning on your ad you should follow maintain your following information in the back of your head when developing a landing page.
1) Relevant content
2) Inbound links to pages that provide specific and accurate information in connection with the ad
3) Your website should have at least 500 thoughts (which isn’t much).
4) Remove all AdSense advertisements on your landing page.
Testing Your personal Landing Page
Testing your website is important. You will need to tweak your current copy on a continual schedule until you feel comfortable with the replicate and it is providing the results you desire.
To conclude, landing pages will probably be your best friend or your worst adversary. Design it correctly, stick to the rules, and it will be your prosperous friend for life.
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