Market allocation real estate is a process designed to assist businesses in identifying external factors that could negatively impact their profits and devising plans to mitigate them. How to marketing assistance for property developers.
Research demonstrates that including global listed real estate in a diversified investment portfolio improves returns while decreasing risk, yet finding an appropriate amount can be challenging.
Market Size
2021 saw an expansion of professionally managed real estate investment portfolios to USD 11.4 trillion from USD 10.5 trillion last year, driven mainly by local currency increases but moderated slightly by an appreciation of USD against local currencies. Romania, Luxembourg, Slovakia, and Bulgaria joined this year’s Market Size study, with Japan remaining on top overall, with Germany coming third, followed by China, but their rankings slightly changed from last year.
MSCI data was utilized for these estimates, which measures direct real estate portfolios at an individual asset level worldwide and used to create an index that represents their values at the quarter’s end.
Market Segmentation
Market segmentation refers to the practice of subdividing real estate markets into segments based on specific characteristics. This allows real estate companies to target specific groups of people with properties designed or tailored specifically for them based on factors like property type (residential vs. commercial), demographics, and even geographic location.
Market segmentation allows companies to identify street-level competition and assess its intensity, as well as locate areas with great potential but limited competitive power. This information can be particularly beneficial to late entrants into a market.
Market segmentation allows investors and developers to assess performance. For instance, during periods of economic distress, some real estate markets might perform better than others, and commercial property may fare better during the recession than residential properties; therefore, being able to identify these segments helps businesses adapt more quickly to long-term trends.
Market Trends
Market trends measure the overall direction of asset prices. A positive trend indicates rising asset prices, while negative trends signal falling asset values. Price direction can be affected by economic data, news events, investor behavior, or geopolitical developments that alter investor decisions and movements as a whole.
MSCI collects an enormous amount of information on global real estate investment portfolios on an individual level. They focus specifically on property held for the primary purpose of reaping investment returns, thus excluding owner-occupied and non-investment lease property as well as those owned by government organizations (such as social housing).
According to MSCI, professionally managed global real estate market values increased slightly to $10 trillion by 2022 due to an increase in direct real estate investments – both those offering potentially high returns as well as those benefitting from long-term structural tailwinds such as logistics or residential assets.
Investment returns experienced a setback in 2022 as investors grappled with rising interest rates and an increased aversion to risk amongst investors. Yet, this industry proved resilient; some sectors even outshone expectations, including logistics, which benefitted from changes in shopping behaviors, as well as residential, which experienced increasing demand in major cities.
Although the market was volatile in 2021, investors continued to experience significant capital appreciation across both Listed and Unlisted real estate portfolios, totaling over $14.2 trillion at the end of 2021. This growth has been propelled by increased reinvestment into existing properties, new development projects, and acquisitions.
China was an integral contributor to the 2021 Market Size, rising to become the fourth-largest market worldwide after the U.S., Japan, and Germany. Of its $4.5 trillion total Market Size in 2021, $4.5 trillion belonged to Listed sectors, while Unlisted ones made up the remaining $3.7 trillion.
Market Forces
Market forces refer to those factors that influence the price and quantity of goods and services, both short-term and long-term. Investors use market forces as an indicator for making investment and trading decisions, such as supply and demand, production costs, competition, consumer behavior trends, economic conditions, currency rates, political environment regulation, environment, inflation interest rate trends, among others. All these forces play a part in allocating real estate portfolios responsibly as well as considering them when creating hedging strategies for your portfolios.
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